Internal
What is built, what is next, and why
A working demo, not a mockup. Real accounts, real lead capture, real email notifications, real catalog data pulled from the live store. This page is the walkthrough.
Start here
The channel math that shapes everything else
Every design decision on this site follows from one constraint: the paid channels most ecommerce businesses live on are closed to this product category, permanently and by written policy. That is not a reason to spend less on growth. It is a reason to spend it all in the two places that still work.
Research peptides fall under the unapproved pharmaceuticals and supplements policy, and BPC-157 has been subject to FDA action. There is no LegitScript path for a research compound seller. Attempting it risks a permanent account suspension for circumventing systems.
A profile requires in person customer contact. An online only shipper does not qualify, and 2026 video verification checks for exactly this.
Both prohibit unapproved supplements and pharmaceuticals. Same exposure, same outcome.
No policy gate, and the competition publishes thin product pages with no methods and no citations. This is the widest opening in the whole business.
No platform can revoke it. This is why every surface on the site is built to capture an address.
Educational content, not product promotion. Reaches the same audience the ad platforms will not sell you.
Found while building this
Five things on the live site worth fixing
These came out of pulling the real catalog and checking the chemistry against the published formulas. All five are fixed or addressed in this demo.
1. Epithalon has a misspelled URL
The live product lives at /products/epitaion-10mg, so the URL never contains the term anyone searches. Corrected in this demo with a permanent redirect from the old path.
2. MOTS-c molecular weight is internally inconsistent
The listed 2288.6 g/mol is the TFA salt mass, but it is published next to the free base formula C101H152N28O22S2, which computes to 2174.6. The 114 Da gap is exactly one TFA counterion. The research hub explains both figures instead of hiding the difference.
3. GHK-Cu carries the wrong CAS number
The product is the copper complex, but the page lists the free tripeptide's formula, weight, and CAS 49557-75-7. The complex is CAS 89030-95-5 at roughly 402 g/mol. Both species are now shown side by side.
4. The only published address is buried in the privacy policy
1603 Capitol Ave STE 415 NUM 765913, Cheyenne, WY 82001 appears in the privacy policy and nowhere else, and there is no phone number on the site at all. It is also a registered agent and virtual office address, which independently rules out a Google Business Profile.
5. Three compounds are out of stock with no capture
Glutathione, Pinealon, and SS-31 are sold out. Those page views currently leave with nothing.
Built and working
Phase one, live on this URL
The quiz is the gate
Three one-tap questions reachable from the header on every page: experience, research area, and what is slowing them down, plus a follow-up when the answer to the last one is trust. Those answers are exactly what the researcher profile needs, so finishing the quiz creates the account, records the research use attestation, and opens pricing in one step. Name and email are then asked one screen at a time rather than as a form, and there is no password field, which is where funnels like this normally lose people. Anyone who would rather not answer anything takes the quick lane at /unlock, which asks for the same two fields alone.
Research library
6 long form compound hubs with chemistry, mechanisms, citations, and honest evidence tiers. Article and FAQ schema on every page.
Full catalog
All 36 compounds with their real photography, chemistry specs, and faceted filtering. Pricing gated at the data layer, not just hidden with CSS.
Quality center and COA library
132 certificates published as the lab issued them, tied to lot codes, with the limits of a certificate stated plainly.
Learn center
9 guides targeting the queries nobody else answers well, including how to read a chromatogram and what purity percentage actually means.
Glossary
47 terms with DefinedTermSet schema, built to pick up long tail definitional searches.
Passwordless access
Accounts are created by the quiz and signed in on the spot. Returning researchers get an emailed sign-in link instead of a password to forget.
Quote and call back flow
Request lists submit to a call back queue matched to ACH and Zelle ordering. Prices are computed server side, never trusted from the client.
Research assistant
Claude powered, grounded in the site content, with hard refusals on dosing and medical questions and a lead capture tool for handoffs.
Lead dashboard
Every captured email in one table, tagged by source, with the quote queue and requested value.
Email that cannot get them shut down
Researcher-facing notices name no compound, price, or dosage. They say there is something to see and link to the account page, where the detail renders behind auth. Protects deliverability, avoids the category restrictions most email providers enforce, and keeps a purchase history off a third party's servers. A build check fails the deploy if any template regresses. Research interest is also split from identity into its own table, and raw quiz answers self delete after 90 days.
Next
Phase two, in priority order
Email automation
Welcome sequence, segmented education drips off the quiz answers, restock notices, and a win back series. The lead table already carries the segments these need.
Research Academy
Structured courses with progress tracking on top of the existing library, gated by account so completion becomes a lead signal.
Comparison library
Programmatic BPC-157 vs TB-500 style pages. High intent, low competition, and they feed the hubs you already rank with.
Video center
Short explainers on reading a COA and reconstitution technique, with VideoObject schema. Also the raw material for organic social, which is one of the few paid adjacent channels open here.
Restock and back in stock
Per compound subscriptions. Three compounds are out of stock right now and every one of those page views is a lead you are not capturing.
Reviews and verified researcher profiles
Social proof from named labs, with Review schema. Hard to fake, hard for competitors to match.
Try it yourself
Open the quiz from the header on any page, or go straight to /unlock or /start. Answer five questions and watch pricing appear across all 36 compounds without a page reload. Then open /admin and see both captures sitting in the lead table, tagged by source.
For research use only. Not for human consumption. Not FDA approved.